1. Data Controller
We are the data controller for the personal information processed in connection with purchases, communication, and visits to our website.
Alpex
Bækkelunden 133, Denmark
Email: alpexoff@gmail.com
Although we are not required to appoint a Data Protection Officer (DPO), you may always contact us if you have any questions about your data.
2.1. Website Visits
We use cookies and similar technologies to ensure the proper functioning of our website and to improve your experience. By continuing to use the website, you consent to our cookie policy
2.2. Communication with Potential Customers
If you contact us via email, we may collect basic personal data such as your name, email, and phone number to respond to your inquiry. We rely on Article 6(1)(f) of the GDPR (legitimate interest) as the legal basis for processing. Data will be deleted when the conversation is no longer necessary.
2.3. Customers
When you make a purchase, we collect your name, address, order details, and payment information to process and deliver your order. This is necessary to fulfill our contract with you (GDPR Article 6(1)(b)). Data will be deleted after delivery and once all financial obligations are resolved.
2.4. Newsletter
You can subscribe to our newsletter to receive news and updates. We will only send newsletters if you have provided explicit consent (GDPR Article 6(1)(a)). You can unsubscribe at any time. If no newsletters are sent for one year, your consent will be considered expired.
We store your withdrawn consent for 2 years in accordance with the Danish Consumer Ombudsman’s guidance.
2.5. Accounting
We are required to store invoices and related accounting documents for up to 5 years after the end of the financial year under Danish accounting law. These may include names, addresses, and transaction details.
3. Data Processors
We use third-party providers (data processors) for services like hosting, order management, and marketing. These parties only process data on our behalf and under strict data processing agreements to ensure your data is protected.
3.1. Data Sharing
We do not share your personal data with third parties unless required by law.
3.2. Automated Decisions
We do not use automated decision-making or profiling.
3.3. International Transfers
Whenever possible, we use data processors within the EU/EEA. If data is transferred outside the EU/EEA, we ensure that it is protected under appropriate safeguards.
3.4. Data Security
We maintain strong technical and organizational security measures. Staff are trained regularly in GDPR compliance and internal procedures are reviewed routinely to minimize risks.
4. Your Rights
Under the GDPR, you have the following rights regarding your personal data:
▪️Right to access – Know what data we hold about you.
▪️Right to rectification – Correct inaccurate or incomplete data.
▪️Right to erasure – Have your data deleted under certain conditions.
▪️Right to restrict processing – Temporarily stop data processing.
▪️Right to object – Object to data use, including for marketing.
▪️Right to data portability – Receive your data in a structured format.
You can read more about your rights at www.datatilsynet.dk.
4.1. Withdrawal of Consent
You can withdraw your consent at any time by contacting us.
4.2. Complaint
If you're unhappy with how we process your data, you may contact the Danish Data Protection Authority (Datatilsynet).